Based in Sao Paulo city, Brazil
Fluent languages: English and Portuguese
Hello! I'm Tadeu Amaral, a passionate Product Lead, dedicated to delivering exceptional customer experiences.
With a track record of driving revenue surpassing USD 50M incremental revenue, I excel in bridging the gap between business objectives and technological innovation.
My approach can be summed up by this guiding principle:
“I serve as the conduit between business strategy and execution, identifying user priorities and steering the team towards aligning the product accordingly.”
Product management, design thinking, product discovery, data analytics, product experimentation, product & business growth, SaaS (software as a service), agile methodologies, roadmap, backlog refinement, prioritization, OKR, user experience (UX), stakeholder management, go to market, AI.
Jira, Azure Boards, Clickup, Notion, Miro, Slack, Discord, Growthbook, Metabase, Perplexity, ChatGPT.
I invite you to check my most recent achievements below:
Company: FIN-X (B2B SaaS - Health Tech)
Role: Product Lead
Timeline: 2025
The Problem
Hospital surgical scheduling is complex and fragmented, creating communication breakdowns across physicians, patients, hospital staff and insurance providers. Traditional workflows lack real-time transparency at critical decision points, resulting in missed confirmations, unclear procedural requirements and preventable cancellations. High surgery cancellation rates directly impact hospital revenue, surgeon income,and patient trust, with communication failures being a primary driver of administrative cancellations.
My Approach
As Product Lead, I conducted discovery sessions with partner hospitals to identify root causes of surgical cancellations. Our findings revealed that poor visibility into surgical journey stages, from initial request through pre-operative preparation, led to confirmation failures and last-minute cancellations. I assembled a cross-functional product team spanning design, engineers and clinical advisors to integrate automated messaging into our surgical management platform. Rather than adding complexity, we designed a communication layer that made each journey stage and pending action transparent to all stakeholders simultaneously.
What I Built
I led the product strategy to embed WhatsApp messaging directly into the FIN-X surgical journey management workflow. Our implementation delivers automated, stage-specific notifications to physicians, patients and hospital administrators at critical checkpoints, confirming surgery requests, sharing pre-operative requirements, alerting teams to pending documentation and managing last-minute changes. The system surfaces all pending actions and blockers in a unified dashboard, ensuring no stakeholder misses critical information. This transformed surgical scheduling from a reactive, fragmented process into a proactive, coordinated workflow where everyone operates from the same real-time information.