Based in Sao Paulo city, Brazil
Fluent languages: English and Portuguese
Hello! I'm Tadeu Amaral, a passionate Product Lead, dedicated to delivering exceptional customer experiences.
With a track record of driving revenue surpassing USD 50M incremental revenue, I excel in bridging the gap between business objectives and technological innovation.
My approach can be summed up by this guiding principle:
“I serve as the conduit between business strategy and execution, identifying user priorities and steering the team towards aligning the product accordingly.”
Product management, design thinking, product discovery, data analytics, product experimentation, product & business growth, SaaS (software as a service), agile methodologies, roadmap, backlog refinement, prioritization, OKR, user experience (UX), stakeholder management, go to market, AI.
Jira, Azure Boards, Clickup, Notion, Miro, Slack, Discord, Growthbook, Metabase, Perplexity, ChatGPT.
I invite you to check my most recent achievements below:
Company: FIN-X (B2B SaaS - Health Tech)
Role: Product Lead
Timeline: 2025
The Problem
Healthcare authorization workflows create unnecessary delays that harm everyone in the surgical ecosystem. Surgical requests submitted to health insurance providers typically take 20 days for approval, a bureaucratic bottleneck that costs patients critical time, surgeons lost revenue opportunities and hospitals reduced throughput. With Brazil's new RN 623 regulation mandating authorization within 10 days from June 2025, providers faced an impossible choice: maintain safe, rigorous reviews or comply with tighter timelines. The core issue: manual processes and opaque pre-approval criteria left physicians guessing which materials would secure fast authorization, forcing last-minute changes or unnecessary delays.
My Approach
As Product Lead, I partnered with partner hospitals and health insurers to understand the authorization decision-making process from end to end. I identified that pre-approved surgical materials held the key to unlocking faster authorizations. If physicians could access these approved items upfront, they could make smarter material choices that automatically qualified for expedited processing. I assembled a cross-functional team spanning product, engineers, data specialists and clinical advisors to build two critical capabilities: an intelligent material recommendation engine surfacing pre-approved options and automated integration protocols between hospitals and insurers to eliminate manual handoffs.
What I Built
I led the product strategy to embed pre-authorization intelligence directly into the surgical request creation workflow. Our solution delivers real-time material recommendations, showing physicians exactly which high-cost surgical materials were pre-approved by each insurance partner, enabling informed decisions that trigger fast-track authorization. Simultaneously, we built automated integration protocols between FIN-X and health insurance systems, allowing surgical requests using approved materials to flow through expedited approval lanes with minimal human intervention. The system transformed authorization from a 20-day gamble into a transparent, predictable process where physicians make smart material choices that guarantee rapid processing.